Green Day 21st Century Breakdown Digipak Analysis

On the front cover we can see two people kissing, fans of Green Day will instantly recognise these people as they are characters from the music videos of this album. Christian and Gloria. This will automatically draw existing fans in to buying the album.

At the top of the cover you have the bands name drawn in graffiti, this can give new people to the band an indication to the genre of music. graffiti and destruction is often associated with punk and rock genre, its a very anti government and  follows anarchy and rebels against the systems.
The title of the album "21st Century Breakdown" suggests that the songs on the album are all about problems and the breakdown of society in the modern age.

The images on the cover have a very 'Banksy' look to them which also suggests further that the album is about the fall of modern day society as a lot of Banksy's art depicts that message.
Red and Orange graffiti spray colour theme further suggests that this is a punk rock album as they are stereotypical colours of punk rock music.

The cross in the R that is in the bands name might suggest the non conformity message the band has, they are not conforming to the government or certain trends.
The light around the couple kissing looks like a torch’s light, this could be implying that the two characters in the videos for the album criminals, outlaws, rioters etc.

The back cover of the digipak contains the whole play list of the album, the song titles carry a similar theme as the title of the album.
We can see the full image of  Christian and Gloria which now gives us a clearer idea of the album and them as characters, they are kissing on top of a burnt out car with flames from a 'city burning'. This phrase is used in a few of the albums songs, the album art work uses good imagery to link in with the songs, this will give the audience a clearer Idea of what the album is about., this could also be used to get the message across of finding peace amongst the bad. This also now tells us that they are more than likely in a riot.

Sven E Carlsson

Sven E Carlsson believes there are two categories that a music video can fall into, Performance and Conceptual.

Performance videos are when you are able to see the artist sing and dance throughout the music video.

Carlsson believes the performer is often made into a materialisation 'commercial exhibition' this where the artist is made into almost selling something; someone that fans of the artist will aspire to
be. These scenes are often extremely high in quality.


Conceptual Videos are videos where you watch something other than the artist, Story telling.

Another type is the televised brad, the artist will be telling a story and will use on screen imagery instead of personal images.

The final type is elctronic shaman, sometimes the artist is 'invisible' and only their voice that anchor the visuals.

Britpop Blur

https://prezi.com/iwkmgvt40yue

Punk Rock- Green Day Analysis

https://prezi.com/zztx3ymzuz4z

I should be so lucky/ Better The Devil You Know

 In Kylie Minogue’s ‘I should be so lucky’ music video her style is typically 80s girl next door, you can tell she takes pride in her appearance but does not act older than she is. Her style at this point is very much in keeping from her character Charlene Robinson from ‘Neighbours’ who is most definitely the girl next door but is not afraid to break from the minority as she works in mechanics. This makes her a strong female role model for a young target audience showing them that it’s okay to be different. Even though both images show the girl next door Kylie in 'I Should Be So Lucky' is a lot more 'looked after', she takes a lot more pride in her appearance and is slightly more glamorous.

                                                 

In this music video the camera is focused on Kylie throughout the whole video. Most shots used are mid shots to close ups of Kylie, this show the audience it’s all about her and that she wants to be taken as a serious artist and show her new identity in the music industry. Throughout this music video the shots used also show off her apartment, which indicates to the audience how successful she is as we can see things like a baby grand piano a four post bed.  

In this video Kylie is represented as a young, responsible woman. She is seen is a tidy apartment, the furniture and décor shows the audience how successful she is. Kylie's style in the video is homely and down to earth, her hair and make-up  in some shots is styled in the same way as Charlene Robinson when she had her infamous wedding on ‘Neighbours’ which would appeal to fans of the soap.

Better The Devil You Know

Kylie is represented in a totally different way from "I should be so lucky". Kylie is shown off as a completely different person, in "I should be so lucky" she came across as this sweet girl next door, I "Better the devil you know she has a more fun grown up party girl look to her. 

She is a lot more exposed, she is wearing a white crop top and gold hot pants, complete opposite to what she was wearing in "I should be so lucky" Kylie is giving off the impression that she is trying to escape and change her star image, she has physically grown up and wants to grow as an artist too. I this music video Kylie is dancing a lot more compared to her older videos. She is acting a lot more seductive and sexy in her new videos, this could be because she want to attract an older audience as well as the young possible teenage audience from before. Though she has a sexy look in this music video (attracting older) it's still very fun and has a very active party vibe (attracting the young.) 

In some parts of the music video kylies star image is very similar to madonnas in "like a prayer." Kylie is Sen wearing the same black dress Madonna is wearing in her music video. The only difference is Kylies video is not considered offensive like Madonnas.